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	<title>Alessandro Innocenti Design</title>
	<atom:link href="http://www.aleinno.com/?feed=rss2" rel="self" type="application/rss+xml" />
	<link>http://www.aleinno.com</link>
	<description>Product Industrial Design</description>
	<lastBuildDate>Wed, 01 May 2013 01:11:35 +0000</lastBuildDate>
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		<title>FLOOME, the most reliable smartphone breathalizer</title>
		<link>http://www.aleinno.com/?p=231</link>
		<comments>http://www.aleinno.com/?p=231#comments</comments>
		<pubDate>Sat, 20 Apr 2013 00:29:01 +0000</pubDate>
		<dc:creator>inno</dc:creator>
				<category><![CDATA[Selected Works]]></category>

		<guid isPermaLink="false">http://www.aleinno.com/?p=231</guid>
		<description><![CDATA[<img src="http://www.aleinno.com/wp-content/uploads/2013/04/FLOOME_colours-495x241.jpg" alt="" width="495" height="241" />Floome turns every smartphone into a portable, highly reliable and refined breathalyzer system, which measures the right Blood ...<a href="http://www.aleinno.com/?p=231" class="read-more">Continue Reading</a>]]></description>
	<img src="http://www.aleinno.com/wp-content/uploads/2013/04/FLOOME_colours-495x241.jpg" alt="" width="495" height="241" />			<content:encoded><![CDATA[<p>Floome turns every smartphone into a portable, highly reliable and refined breathalyzer system, which measures the right Blood Alcohol Content straight on your iOS, Windows Phone and Android device, plus some suggestions to enjoy the night safely.<span id="more-231"></span></p>
<p><a href="http://www.aleinno.com/wp-content/uploads/2013/04/FLOOME_front_side.jpg"><img class="alignnone size-full wp-image-254" alt="FLOOME_front_side" src="http://www.aleinno.com/wp-content/uploads/2013/04/FLOOME_front_side.jpg" width="2951" height="1439" /></a></p>
<p style="text-align: left;">We conducted extensive user experience studies: Floome’s final design gives you the best usability in its field, it fits in your pocket, purse or jacket, keeps the mouthpiece clean and it is ready to be used in a single step.</p>
<p style="text-align: left;"><a href="http://www.aleinno.com/wp-content/uploads/2013/04/FLOOME_group.jpg"><img class="alignnone size-full wp-image-255" alt="FLOOME_group" src="http://www.aleinno.com/wp-content/uploads/2013/04/FLOOME_group.jpg" /></a></p>
<p style="text-align: center;">I designed FLOOME with <a title="www.caterinafalleni.com" href="http://www.caterinafalleni.com/" target="_blank">Caterina Falleni</a> for <a title="www.2045tech.com" href="http://www.2045tech.com/#home" target="_blank">2045Tech</a></p>
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		<title>Living Parquet</title>
		<link>http://www.aleinno.com/?p=75</link>
		<comments>http://www.aleinno.com/?p=75#comments</comments>
		<pubDate>Mon, 16 Apr 2012 10:22:47 +0000</pubDate>
		<dc:creator>inno</dc:creator>
				<category><![CDATA[Selected Works]]></category>

		<guid isPermaLink="false">http://www.aleinno.com/?p=75</guid>
		<description><![CDATA[<img src="http://www.aleinno.com/wp-content/uploads/2012/04/Living_Parquet_00-495x631.jpg" alt="" width="495" height="631" />“Suddenly the room didn&#8217;t have dimension anymore: it was upside-down, shuffling and melting, alive”. I woke up with these ...<a href="http://www.aleinno.com/?p=75" class="read-more">Continue Reading</a>]]></description>
	<img src="http://www.aleinno.com/wp-content/uploads/2012/04/Living_Parquet_00-495x631.jpg" alt="" width="495" height="631" />			<content:encoded><![CDATA[<p><span class="lang" lang="it">“Suddenly the room didn&#8217;t have dimension anymore: it was upside-down, shuffling and melting, alive”.</span><span id="more-75"></span><span class="lang" lang="it"><br />
I woke up with these words in my mind, and in the middle of the night I began to draw. A few days later the first results of this still evolving concept slowly began to take shape, step by step.</span></p>
<p><a href="http://www.aleinno.com/wp-content/uploads/2012/04/Living_Parquet_01.jpg"><img class="alignnone size-full wp-image-37" title="Living_Parquet_01" src="http://www.aleinno.com/wp-content/uploads/2012/04/Living_Parquet_01.jpg" alt="" width="1000" height="1000" /></a></p>
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		<title>Runner, free your spirit</title>
		<link>http://www.aleinno.com/?p=58</link>
		<comments>http://www.aleinno.com/?p=58#comments</comments>
		<pubDate>Mon, 16 Apr 2012 10:22:36 +0000</pubDate>
		<dc:creator>inno</dc:creator>
				<category><![CDATA[Selected Works]]></category>

		<guid isPermaLink="false">http://www.aleinno.com/?p=58</guid>
		<description><![CDATA[<img src="http://www.aleinno.com/wp-content/uploads/2012/04/Runner_00-495x609.jpg" alt="" width="495" height="609" />The project starts from an unusual product, recycled tire powder, and is installed in parks, directly on the grass, ...<a href="http://www.aleinno.com/?p=58" class="read-more">Continue Reading</a>]]></description>
	<img src="http://www.aleinno.com/wp-content/uploads/2012/04/Runner_00-495x609.jpg" alt="" width="495" height="609" />			<content:encoded><![CDATA[<p>The project starts from an unusual product, recycled tire powder, and is installed in parks, directly on the grass, creating a material and conceptual contrast, and working as curious “sport-meeting point”.<span id="more-58"></span></p>
<p><a href="http://www.aleinno.com/wp-content/uploads/2012/04/Tire_powder_00.jpg"><img class="alignnone size-full wp-image-69" title="Tire_powder_00" src="http://www.aleinno.com/wp-content/uploads/2012/04/Tire_powder_00.jpg" alt="" width="766" height="600" /></a><br />
Borderline between social design, architecture and land art, Runner is a large surface that resembles the strong iconic signal of the foot, from which branch out training tracks, in different lengths and various colors, to represent their difficulty level.</p>
<p><a href="http://www.aleinno.com/wp-content/uploads/2012/04/Runner_01.jpg"><img class="alignnone size-full wp-image-39" title="Runner_01" src="http://www.aleinno.com/wp-content/uploads/2012/04/Runner_01.jpg" alt="" width="1343" height="1000" /></a></p>
<p>Runner is the revenge of a material that used to be buried and hidden in the ground, now spotlighted lead actor, suggesting wellness and movement.<br />
Its surfaces are made of rubber tire powder (from 0,5 to 15mm diameter) bound in poliurethane (4 to 20% of the mix, by weight).</p>
<p><a href="http://www.aleinno.com/wp-content/uploads/2012/04/Runner_03.jpg"><img class="alignnone size-full wp-image-41" title="Runner_03" src="http://www.aleinno.com/wp-content/uploads/2012/04/Runner_03.jpg" alt="" width="1829" height="1000" /></a></p>
<p>By calibrating the composition of the mixture you can get a material with different friction properties: you can create ad-hoc tracks that allow post-surgery and post-traumatic rehabilitation, jogging or agonistic training, in different lenghts and recognizable contrasting colors, to enrich public spaces or requalify abandoned green areas.</p>
<p><a href="http://www.aleinno.com/wp-content/uploads/2012/04/Runner_02.jpg"><img class="alignnone size-full wp-image-40" title="Runner_02" src="http://www.aleinno.com/wp-content/uploads/2012/04/Runner_02.jpg" alt="" width="1512" height="1000" /></a></p>
<p>This material is very suitable for outdoors: it has good resistance even if not exceedingly tough (useful to attenuate accidental falls), and it makes fluids leave through, draining water and avoiding the creation of dangerous puddles: to run, walk and exercyse in safety.</p>
<p style="text-align: center;">I designed Runner for the company <a title="ELASTRADE website" href="http://eng.gommamica.it/Pagina.asp?Sezione=88&amp;Pagina=273" target="_blank">ELASTRADE</a></p>
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		<title>Cloudy, fruit and cocktail</title>
		<link>http://www.aleinno.com/?p=51</link>
		<comments>http://www.aleinno.com/?p=51#comments</comments>
		<pubDate>Mon, 16 Apr 2012 10:22:20 +0000</pubDate>
		<dc:creator>inno</dc:creator>
				<category><![CDATA[Selected Works]]></category>

		<guid isPermaLink="false">http://www.aleinno.com/?p=51</guid>
		<description><![CDATA[<img src="http://www.aleinno.com/wp-content/uploads/2012/04/Cloudy_00-495x631.jpg" alt="" width="495" height="631" />For sure one of the strangest tableware you have ever seen. The clay is transformed in a complex ...<a href="http://www.aleinno.com/?p=51" class="read-more">Continue Reading</a>]]></description>
	<img src="http://www.aleinno.com/wp-content/uploads/2012/04/Cloudy_00-495x631.jpg" alt="" width="495" height="631" />			<content:encoded><![CDATA[<p>For sure one of the strangest tableware you have ever seen.<span id="more-51"></span><br />
The clay is transformed in a complex shape through the repetition of simple and essential elements: the overall form has been empirically studied, and then designed with parametric software in order to get a perfect centre of mass balance.</p>
<p><a href="http://www.aleinno.com/wp-content/uploads/2012/04/Cloudy_01.jpg"><img class="alignnone size-full wp-image-31" title="Cloudy_01" alt="" src="http://www.aleinno.com/wp-content/uploads/2012/04/Cloudy_01.jpg" width="1000" height="702" /></a></p>
<p>Its name, Cloudy, recalls the image of a dark sky, creating an antithesis between the dozens of colors it is produced, and the gray monotony of a cloudy sky.</p>
<p><a href="http://www.aleinno.com/wp-content/uploads/2012/04/Cloudy_04.jpg"><img class="alignnone size-full wp-image-34" title="Cloudy_04" alt="" src="http://www.aleinno.com/wp-content/uploads/2012/04/Cloudy_04.jpg" width="1333" height="1000" /></a></p>
<p>Cloudy has been prototyped in stoneware, with plaster molds.</p>
<p><a href="http://www.aleinno.com/wp-content/uploads/2012/04/Cloudy_05.jpg"><img class="alignnone size-full wp-image-35" title="Cloudy_05" alt="" src="http://www.aleinno.com/wp-content/uploads/2012/04/Cloudy_05.jpg" width="1333" height="857" /></a></p>
<p style="text-align: center;">Cloudy has been produced by <a title="FOS Ceramiche website" href="http://www.fosceramiche.com/en/" target="_blank">FOS Ceramiche</a></p>
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		<title>Virtue of Blue</title>
		<link>http://www.aleinno.com/?p=98</link>
		<comments>http://www.aleinno.com/?p=98#comments</comments>
		<pubDate>Mon, 16 Apr 2012 10:21:30 +0000</pubDate>
		<dc:creator>inno</dc:creator>
				<category><![CDATA[Selected Works]]></category>

		<guid isPermaLink="false">http://www.aleinno.com/?p=98</guid>
		<description><![CDATA[<img src="http://www.aleinno.com/wp-content/uploads/2012/04/Virtue_of_Blue_00-495x645.jpg" alt="" width="495" height="645" />Powered by its own solar energy. A chandelier which playfully explores an economy of light through innovative materials. The ...<a href="http://www.aleinno.com/?p=98" class="read-more">Continue Reading</a>]]></description>
	<img src="http://www.aleinno.com/wp-content/uploads/2012/04/Virtue_of_Blue_00-495x645.jpg" alt="" width="495" height="645" />			<content:encoded><![CDATA[<p>Powered by its own solar energy.<br />
A chandelier which playfully explores an economy of light through innovative materials.</p>
<p><span id="more-98"></span><a href="http://www.aleinno.com/wp-content/uploads/2012/04/Virtue_of_Blue_01.jpg"><img class="alignnone size-full wp-image-47" title="Virtue_of_Blue_01" src="http://www.aleinno.com/wp-content/uploads/2012/04/Virtue_of_Blue_01.jpg" alt="" width="1000" height="664" /></a></p>
<p>The piece is intrinsically self-sustaining as it absorbs the energy of daylight to fuel its own illumination.<br />
More than five hundred cells have been cut into the shapes of four different breeds of butterfly and these seem to flutter around a central flame-like handblown glass bulb, their iridescent wings glinting in the light.</p>
<p><a href="http://www.aleinno.com/wp-content/uploads/2012/04/Virtue_of_Blue_02.jpg"><img class="alignnone size-full wp-image-48" title="Virtue_of_Blue_02" src="http://www.aleinno.com/wp-content/uploads/2012/04/Virtue_of_Blue_02.jpg" alt="" width="1000" height="750" /></a></p>
<p>The semiotics of this design are highly significant as the butterflies become signifiers of the<br />
light’s self-sufficiency.<br />
Physically, these insects also power their own bodies, using their wings to absorb the sun rays, in turn raising and sustaining their own body temperatures to that which is necessary for their survival.</p>
<p><a href="http://www.aleinno.com/wp-content/uploads/2012/04/virtue_of_blue_03.jpg"><img class="alignnone size-full wp-image-179" title="virtue_of_blue_03" src="http://www.aleinno.com/wp-content/uploads/2012/04/virtue_of_blue_03.jpg" alt="" width="893" height="594" /></a></p>
<p style="text-align: center;">I worked on Virtue of Blue for <a title="DEMAKERSVAN Dutch Design House website" href="http://www.demakersvan.com" target="_blank">DEMAKERSVAN Dutch Design House<br />
</a>This project has been exhibited at <a title="Blain | Southern website" href="http://www.blainsouthern.com/exhibitions/2011/jeroen-verhoeven-the-curious-image" target="_blank">Blain | Southern</a></p>
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		<title>Lectori Salutem</title>
		<link>http://www.aleinno.com/?p=88</link>
		<comments>http://www.aleinno.com/?p=88#comments</comments>
		<pubDate>Mon, 16 Apr 2012 10:12:45 +0000</pubDate>
		<dc:creator>inno</dc:creator>
				<category><![CDATA[Selected Works]]></category>

		<guid isPermaLink="false">http://www.aleinno.com/?p=88</guid>
		<description><![CDATA[<img src="http://www.aleinno.com/wp-content/uploads/2012/04/Lectori_Salutem_00-495x662.jpg" alt="" width="495" height="662" />While ostensibly a desk, produced through a combination of highly-skilled craftsmanship and carefully-programmed technical processes, the Lectori Salutem is imbued ...<a href="http://www.aleinno.com/?p=88" class="read-more">Continue Reading</a>]]></description>
	<img src="http://www.aleinno.com/wp-content/uploads/2012/04/Lectori_Salutem_00-495x662.jpg" alt="" width="495" height="662" />			<content:encoded><![CDATA[<p>While ostensibly a desk, produced through a combination of highly-skilled craftsmanship and carefully-programmed technical processes, the Lectori Salutem is imbued with a symbolic value.<span id="more-88"></span><br />
Two silhouettes, portrait of Jeroen Verhoeven&#8217;s studio collaborators Judith De Graauw and Jeroen Verhoeven, are subtly shaped into its undulating surfaces.<br />
Constructed using highly-polished steel, the traditional industrialism of this material is inverted to produce an elegant and seemingly lightweight object.</p>
<p><a href="http://www.aleinno.com/wp-content/uploads/2012/04/Lectori_Salutem_01.jpg"><img class="alignnone size-full wp-image-90" title="Lectori_Salutem_01" src="http://www.aleinno.com/wp-content/uploads/2012/04/Lectori_Salutem_01.jpg" alt="" width="1533" height="1000" /></a><br />
Through a delicate distribution of weight, the piece combines streamline curves and flowing contours to create a physical equilibrium and an illusionistic sense of movement and speed.</p>
<p style="text-align: center;">I worked on Lectori Salutem Desk for <a title="DEMAKERSVAN Dutch Design House website" href="http://www.demakersvan.com" target="_blank">DEMAKERSVAN Dutch Design House<br />
</a>This project has been exhibited at <a title="Blain | Southern website" href="http://www.blainsouthern.com/exhibitions/2011/jeroen-verhoeven-the-curious-image" target="_blank">Blain | Southern</a><a title="DEMAKERSVAN Dutch Design House website" href="http://www.demakersvan.com" target="_blank"> </a></p>
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